Webshop and SEO strategy for BMM

The Problem

BMM Supplements faced several challenges that hindered its online growth:

• Outdated website design: The existing site was not user-friendly and failed to reflect the brand’s professional image.
• Low organic visibility: Key industry-related keywords ranked poorly, leading to reliance on paid ads.
• Limited international reach: The website was only available in one language, restricting access to global customers.
• Inefficient checkout process: The purchase journey was not optimized, leading to missed conversion opportunities.

These factors prevented BMM Supplements from attracting more customers and maximizing sales potential.

Our Solution

To address these issues, Bast Agency implemented a strategic plan focusing on three key areas:

1. Complete Website Redesign

• User-friendly navigation: Improved structure for an intuitive browsing experience.
• Responsive design: Optimized for desktops, tablets, and mobile devices.
• Enhanced product presentation: High-quality images, detailed descriptions, and customer reviews for better engagement.
• Streamlined checkout process: Fewer steps and a smoother interface to reduce cart abandonment.

2. SEO Strategy for Higher Rankings

• Keyword Research: Identified 15+ high-impact keywords to improve organic visibility.
• On-page optimization:
  • Improved meta-tags, headers, and keyword-rich product descriptions.
  • Structured data implementation for better search engine display.
• Technical SEO:
  • Faster page load times through optimized images and efficient coding.
  • XML sitemaps and hreflang tags for better indexing.
• Link Building:
  • Acquired high-quality backlinks from reputable websites.
  • Focused on content collaborations and guest postings.

3. Multilingual Website Expansion

• Professional translations: The website was translated into four additional languages.
• Localized SEO optimization: Conducted separate keyword research for each language.
• Hreflang tags implementation: Ensured correct indexing for regional search engines.
• Cultural adaptations: Content was adjusted for relevance in different markets.

The Result

Within six months of implementation, BMM Supplements achieved outstanding results:

• Increase in Organic Traffic:

  • 120% growth in organic visitors.
  • Significant rise in international traffic due to multilingual expansion.

• Improved Search Rankings:

  • Over 15 core keywords ranked in Google’s top 10.
  • Enhanced brand visibility and search engine presence.

• Higher User Engagement:

  • 35% reduction in bounce rate due to a better user experience.
  • Increased time spent on site, with users exploring more pages.

• Boost in Sales and Conversions:

  • 50% increase in online sales.
  • A more intuitive checkout process resulted in higher conversion rates.

By combining a modern website design, a targeted SEO strategy, and multilingual expansion, BMM Supplements significantly strengthened its online presence and reached a broader global audience.