SEO optimized portfolio website

The Problem

ACTLD faced several challenges with their existing website:

• Outdated design: The website no longer reflected the creativity and innovation of their light artworks.
• Limited online visibility: Due to poor SEO optimization, ACTLD struggled to be found by potential clients and collaborators.
• Difficult content management: Adding and updating new artworks was cumbersome and time-consuming.
• Poor mobile accessibility: The website was not optimized for mobile users, leading to a subpar experience for a significant portion of visitors.

These issues prevented ACTLD from effectively showcasing their artistic work and reaching a wider audience.

Our Solution

Bast Agency developed a fully revamped portfolio website that blends artistic expression with functionality and visibility. Our approach was built on three key pillars:

1. Modern and Visually Striking Portfolio Design

• Responsive layout: A dynamic design that performs flawlessly on desktops, tablets, and mobile devices.
• Visual storytelling: Large imagery and interactive galleries to fully showcase light installations.
• Minimalist interface: Clean, intuitive navigation that keeps the focus on the artistic work.
• Fast load speeds: Optimized images and efficient coding for a seamless experience.

2. User-Friendly Content Management with WordPress

• Easy project uploading and management: ACTLD can now update their portfolio effortlessly without technical assistance.
• Dynamic project pages: Each artwork receives a dedicated page with detailed descriptions, images, and videos.
• Categories and filters: Visitors can easily browse projects based on theme, location, or type of installation.

3. SEO Optimization for Maximum Online Reach

• Technical SEO improvements:

  • Clean URL structures and optimized meta tags for search engines.
  • Faster load times and improved mobile performance.

• Content SEO enhancements:

  • Targeted keywords integrated into project descriptions.
  • Structured data added to improve visibility in Google Images and search results.

• International reach:

  • Multilingual support for a global audience.
  • Hreflang tags implemented for better indexing in multiple languages.

The Result

With their revamped website, ACTLD now has a platform that effectively showcases their artistic work in a modern and compelling way. The impact was immediate:

• Enhanced user experience:

  • 60% increase in session duration due to intuitive navigation and engaging visuals.
  • 40% growth in mobile visitors thanks to responsive optimization.

• Stronger online presence:

  • 75% increase in organic traffic from improved SEO strategy.
  • Higher visibility in Google Images and search results.

• More efficient content management:

  • ACTLD can now manage projects and artworks independently.
  • Faster and easier content updates.

This transformation provided ACTLD with a portfolio website that not only matches their artistic vision but also enhances usability and visibility for a global audience.