SEO optimized portfolio website
ACTLD is a leading artist specializing in light artworks. Their old website no longer reflected the quality and innovation of their work. To enhance their online presence, we developed a new portfolio website that meets their high standards both visually and functionally.

The Problem
ACTLD faced several challenges with their existing website:
- Outdated design: The website no longer reflected the creativity and innovation of their light artworks.
- Limited online visibility: Due to poor SEO optimization, ACTLD struggled to be found by potential clients and collaborators.
- Difficult content management: Adding and updating new artworks was cumbersome and time-consuming.
- Poor mobile accessibility: The website was not optimized for mobile users, leading to a subpar experience for a significant portion of visitors.
These issues prevented ACTLD from effectively showcasing their artistic work and reaching a wider audience.
Our Solution
Bast Agency developed a fully revamped portfolio website that blends artistic expression with functionality and visibility. Our approach was built on three key pillars:
1. Modern and Visually Striking Portfolio Design
- Responsive layout: A dynamic design that performs flawlessly on desktops, tablets, and mobile devices.
- Visual storytelling: Large imagery and interactive galleries to fully showcase light installations.
- Minimalist interface: Clean, intuitive navigation that keeps the focus on the artistic work.
- Fast load speeds: Optimized images and efficient coding for a seamless experience.
2. User-Friendly Content Management with WordPress
- Easy project uploading and management: ACTLD can now update their portfolio effortlessly without technical assistance.
- Dynamic project pages: Each artwork receives a dedicated page with detailed descriptions, images, and videos.
- Categories and filters: Visitors can easily browse projects based on theme, location, or type of installation.
3. SEO Optimization for Maximum Online Reach
-
Technical SEO improvements:
- Clean URL structures and optimized meta tags for search engines.
- Faster load times and improved mobile performance.
-
Content SEO enhancements:
- Targeted keywords integrated into project descriptions.
- Structured data added to improve visibility in Google Images and search results.
-
International reach:
- Multilingual support for a global audience.
- Hreflang tags implemented for better indexing in multiple languages.
The Result
With their revamped website, ACTLD now has a platform that effectively showcases their artistic work in a modern and compelling way. The impact was immediate:
-
Enhanced user experience:
- 60% increase in session duration due to intuitive navigation and engaging visuals.
- 40% growth in mobile visitors thanks to responsive optimization.
-
Stronger online presence:
- 75% increase in organic traffic from improved SEO strategy.
- Higher visibility in Google Images and search results.
-
More efficient content management:
- ACTLD can now manage projects and artworks independently.
- Faster and easier content updates.
This transformation provided ACTLD with a portfolio website that not only matches their artistic vision but also enhances usability and visibility for a global audience.
Gallery

