SEO optimized portfolio website

ACTLD is a leading artist specializing in light artworks. Their old website no longer reflected the quality and innovation of their work. To enhance their online presence, we developed a new portfolio website that meets their high standards both visually and functionally.

SEO optimized portfolio website

The Problem

ACTLD faced several challenges with their existing website:

  • Outdated design: The website no longer reflected the creativity and innovation of their light artworks.
  • Limited online visibility: Due to poor SEO optimization, ACTLD struggled to be found by potential clients and collaborators.
  • Difficult content management: Adding and updating new artworks was cumbersome and time-consuming.
  • Poor mobile accessibility: The website was not optimized for mobile users, leading to a subpar experience for a significant portion of visitors.

These issues prevented ACTLD from effectively showcasing their artistic work and reaching a wider audience.

Our Solution

Bast Agency developed a fully revamped portfolio website that blends artistic expression with functionality and visibility. Our approach was built on three key pillars:

1. Modern and Visually Striking Portfolio Design

  • Responsive layout: A dynamic design that performs flawlessly on desktops, tablets, and mobile devices.
  • Visual storytelling: Large imagery and interactive galleries to fully showcase light installations.
  • Minimalist interface: Clean, intuitive navigation that keeps the focus on the artistic work.
  • Fast load speeds: Optimized images and efficient coding for a seamless experience.

2. User-Friendly Content Management with WordPress

  • Easy project uploading and management: ACTLD can now update their portfolio effortlessly without technical assistance.
  • Dynamic project pages: Each artwork receives a dedicated page with detailed descriptions, images, and videos.
  • Categories and filters: Visitors can easily browse projects based on theme, location, or type of installation.

3. SEO Optimization for Maximum Online Reach

  • Technical SEO improvements:

    • Clean URL structures and optimized meta tags for search engines.
    • Faster load times and improved mobile performance.
  • Content SEO enhancements:

    • Targeted keywords integrated into project descriptions.
    • Structured data added to improve visibility in Google Images and search results.
  • International reach:

    • Multilingual support for a global audience.
    • Hreflang tags implemented for better indexing in multiple languages.

The Result

With their revamped website, ACTLD now has a platform that effectively showcases their artistic work in a modern and compelling way. The impact was immediate:

  • Enhanced user experience:

    • 60% increase in session duration due to intuitive navigation and engaging visuals.
    • 40% growth in mobile visitors thanks to responsive optimization.
  • Stronger online presence:

    • 75% increase in organic traffic from improved SEO strategy.
    • Higher visibility in Google Images and search results.
  • More efficient content management:

    • ACTLD can now manage projects and artworks independently.
    • Faster and easier content updates.

This transformation provided ACTLD with a portfolio website that not only matches their artistic vision but also enhances usability and visibility for a global audience.

Gallery

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