SEO optimized portfolio website
ACTLD is a leading artist specializing in light artworks. Their old website no longer reflected the quality and innovation of their work. To enhance their online presence, we developed a new portfolio website that meets their high standards both visually and functionally.
![SEO optimized portfolio website](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkgxphtig%2Fproduction%2F0150babf458ee851b324c874e1ab4e0a131e59b6-1164x768.webp%3Frect%3D45%2C0%2C1075%2C768%26w%3D1400%26h%3D1000&w=2048&q=75)
The Problem
ACTLD faced several challenges with their existing website:
- Outdated design: The website no longer reflected the creativity and innovation of their light artworks.
- Limited online visibility: Due to poor SEO optimization, ACTLD struggled to be found by potential clients and collaborators.
- Difficult content management: Adding and updating new artworks was cumbersome and time-consuming.
- Poor mobile accessibility: The website was not optimized for mobile users, leading to a subpar experience for a significant portion of visitors.
These issues prevented ACTLD from effectively showcasing their artistic work and reaching a wider audience.
Our Solution
Bast Agency developed a fully revamped portfolio website that blends artistic expression with functionality and visibility. Our approach was built on three key pillars:
1. Modern and Visually Striking Portfolio Design
- Responsive layout: A dynamic design that performs flawlessly on desktops, tablets, and mobile devices.
- Visual storytelling: Large imagery and interactive galleries to fully showcase light installations.
- Minimalist interface: Clean, intuitive navigation that keeps the focus on the artistic work.
- Fast load speeds: Optimized images and efficient coding for a seamless experience.
2. User-Friendly Content Management with WordPress
- Easy project uploading and management: ACTLD can now update their portfolio effortlessly without technical assistance.
- Dynamic project pages: Each artwork receives a dedicated page with detailed descriptions, images, and videos.
- Categories and filters: Visitors can easily browse projects based on theme, location, or type of installation.
3. SEO Optimization for Maximum Online Reach
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Technical SEO improvements:
- Clean URL structures and optimized meta tags for search engines.
- Faster load times and improved mobile performance.
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Content SEO enhancements:
- Targeted keywords integrated into project descriptions.
- Structured data added to improve visibility in Google Images and search results.
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International reach:
- Multilingual support for a global audience.
- Hreflang tags implemented for better indexing in multiple languages.
The Result
With their revamped website, ACTLD now has a platform that effectively showcases their artistic work in a modern and compelling way. The impact was immediate:
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Enhanced user experience:
- 60% increase in session duration due to intuitive navigation and engaging visuals.
- 40% growth in mobile visitors thanks to responsive optimization.
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Stronger online presence:
- 75% increase in organic traffic from improved SEO strategy.
- Higher visibility in Google Images and search results.
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More efficient content management:
- ACTLD can now manage projects and artworks independently.
- Faster and easier content updates.
This transformation provided ACTLD with a portfolio website that not only matches their artistic vision but also enhances usability and visibility for a global audience.
Gallery
![Gallery image](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkgxphtig%2Fproduction%2F0150babf458ee851b324c874e1ab4e0a131e59b6-1164x768.webp%3Frect%3D70%2C0%2C1024%2C768%26w%3D400%26h%3D300&w=828&q=75)
![Gallery image](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkgxphtig%2Fproduction%2F9c466e2db1481cedc440c2af31a8554c9897fe21-1400x933.webp%3Frect%3D78%2C0%2C1244%2C933%26w%3D400%26h%3D300&w=828&q=75)