Online Yoga Platform

The Problem

Samenta wanted to expand her yoga offerings and better meet the needs of her members. Key challenges included:

• Limited physical capacity: Studio classes often reached full capacity, leading to waitlists and missed opportunities.
• Lack of flexibility: Members with busy schedules couldn’t always attend sessions at fixed times.
• Need for broader reach: Samenta wanted to make her offerings more accessible for existing members while also attracting new yoga enthusiasts.
• SEO optimization: To attract more members, the platform needed strong search engine visibility.

Without a digital solution, DJOY was missing opportunities to grow its yoga business and reach a wider audience.

Our Solution

Bast Agency developed an SEO-optimized WordPress platform that combines the power of studio-based lessons with the flexibility of on-demand video classes. Our approach focused on three key aspects:

1. User-Friendly Online Yoga Platform

• Intuitive content management: Samenta can easily upload and manage new yoga videos without technical expertise.
• Minimalist and calming interface: A clean design that aligns with the relaxing nature of yoga.
• Responsive design: Optimized for desktop, tablet, and mobile users.
• Search function and categories: Members can filter classes by level, duration, and yoga type.

2. Automated Subscription and Payment System

• Seamless sign-up and renewal: Users can easily register and renew their memberships with one click.
• Support for European payment methods: Including iDEAL, Bancontact, and credit cards for a smooth checkout process.
• Flexible membership options: Monthly and annual plans to suit different user needs.
• Automated notifications: Email reminders for payments and new class updates.

3. SEO Optimization and Online Marketing Strategy

• SEO-optimized video pages: New classes are automatically indexed and structured for high search rankings.
• Speed optimization: Improved load times for a seamless user experience.
• Content marketing guidance: Recommendations for blog posts and social media integration to drive organic traffic.
• Email marketing strategy: Automated newsletters to engage existing members and attract new subscribers.

The Result

Within months of launching, DJOY became a successful online yoga platform with measurable improvements:

• Increase in Users and Reach:

  • 60% more sign-ups thanks to improved online visibility.
  • 30% increase in returning users due to an intuitive interface.

• Enhanced User Experience:

  • Higher member retention due to flexible class options and a user-friendly platform.
  • Mobile-friendly design boosted mobile sessions by 50%.

• Improved Conversions and Payments:

  • More efficient subscription management, with 80% of members automatically renewing.
  • Lower entry barrier for new subscribers with multiple payment options.

With this platform, DJOY now has a scalable solution that allows Samenta to share her passion for yoga with a wider audience while strengthening her studio experience.