Granola Start-up Launch Sprint

The Problem

SNEX faced several challenges in launching their brand and products:

• Lack of a cohesive brand identity: No unified visual style that reflected SNEX’s core values of natural ingredients and a modern approach.
• Functional and attractive packaging: Packaging needed to be visually appealing, sustainable, and include clear nutritional information.
• Limited online presence: SNEX lacked a professional e-commerce platform for easy and efficient online sales.
• Scalability and conversion optimization: The website needed to be visually appealing while also driving sales and supporting future growth.

These challenges limited brand recognition and accessibility for a wider audience.

Our Solution

Bast Agency developed a complete branding and e-commerce solution to position SNEX as a leading brand in the healthy food market. Our approach was built around three key pillars:

1. Developing a Strong Brand Identity

• Logo and visual style: A modern, minimalist logo conveying professionalism and freshness.
• Color palette and typography: Bright, energetic colors and clean typography reinforcing a fresh, healthy image.
• Brand voice and storytelling: A consistent, engaging tone to inform and inspire customers about healthy eating.

2. Sustainable and Eye-Catching Packaging

• Eco-friendly materials: Biodegradable and recyclable packaging options to align with SNEX’s sustainability values.
• Distinctive design: Bold visual elements and clear product information to stand out on shelves and online.
• User-friendly functionality: Smart packaging shapes and resealable options for freshness and reusability.

3. Developing an Optimized E-Commerce Platform

• User-friendly webshop: An intuitive, fast WordPress e-commerce platform with a clear navigation structure.
• Conversion-focused design:
  • Optimized product pages with compelling copy and high-quality images.
  • Clear call-to-actions and a seamless checkout process.
• SEO optimization and online marketing:
  • Technical and content-driven SEO strategies for higher search engine rankings.
  • Blog and content strategy to drive organic traffic.
  • Social media integration for increased brand awareness and engagement.
• Scalable technology:
  • Full integration with inventory management, payment gateways, and analytics tools.
  • Mobile-friendly and optimized for fast loading speeds.

The Result

Thanks to Bast Agency’s expertise, SNEX successfully launched as a strong and recognizable brand. The impact was immediate:

• Strong Brand Positioning:

  • Consistent branding that sets SNEX apart in the healthy snack market.
  • Positive brand perception and customer recognition.

• Attractive and Functional Packaging:

  • Sustainable packaging with a premium feel.
  • Enhanced customer experience with clear product information and resealable options.

• Improved Online Presence and Conversions:

  • 70% increase in website traffic through SEO optimization.
  • Conversion rates improved by 40% due to an optimized webshop.
  • Increased engagement and brand interaction through social media and content marketing.

With this integrated approach, SNEX not only created a visually and functionally strong brand but also established a solid foundation for long-term growth and success in the food industry.