Website Redesign and SEO Strategy

BMM Supplements is a leading provider of high-quality nutritional supplements, dedicated to helping individuals achieve optimal health and wellness. With a diverse range of products, BMM Supplements caters to a global audience seeking natural and effective health solutions.

Industry: E-commerce

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Overview

Services Provided by Bast Agency:

Complete Website Redesign
Search Engine Optimization (SEO) Strategy
Multilingual Website Translation
Keyword Ranking Improvement

The Challenge

BMM Supplements faced several challenges that hindered their online growth:

Outdated Website Design: The existing website was not user-friendly and did not reflect the brand’s commitment to quality and innovation.
Low Organic Traffic: The website was not ranking well on search engines, leading to minimal organic traffic and reliance on paid advertising.
Limited Language Reach: The website was only available in one language, limiting its accessibility to international customers.
Poor Keyword Rankings: BMM Supplements was not appearing in top search results for important industry-related keywords.

Our Solution

1. Complete Website Redesign

We undertook a full overhaul of the BMM Supplements website to enhance user experience and align it with modern design standards.

User-Centric Design:
- Intuitive Navigation: Simplified the site’s navigation to help visitors find products and information easily.
- Responsive Design: Ensured the website performs optimally on desktops, tablets, and mobile devices.
- Visual Appeal: Used high-quality images, engaging graphics, and a clean layout to reflect the brand’s professionalism.
E-commerce Optimization:
- Streamlined Checkout Process: Simplified steps to reduce cart abandonment.
- Product Showcasing: Enhanced product pages with detailed descriptions, images, and customer reviews.
- Secure Payment Integration: Implemented secure payment gateways to build customer trust.

2. SEO Strategy Implementation

We developed and executed a comprehensive SEO strategy to boost organic traffic and improve search engine rankings.

Keyword Research:
- Identified over 15 high-value keywords relevant to BMM Supplements’ products and target audience.
- Analyzed competitor keywords to find opportunities.
On-Page Optimization:
- Meta Tags Optimization: Improved title tags, meta descriptions, and header tags with targeted keywords.
- Content Enhancement: Revised website content to be informative, engaging, and keyword-rich.
- URL Structuring: Created SEO-friendly URLs for all pages.
Technical SEO:
- Site Speed Optimization: Enhanced website loading times through image optimization and code minification.
- XML Sitemap Creation: Submitted sitemaps to search engines for better indexing.
- Schema Markup: Implemented structured data to improve search result displays.
Link Building:
- Developed a backlink strategy to earn high-quality inbound links from reputable websites.
- Engaged in guest posting and content collaborations.

3. Multilingual Website Translation

To expand BMM Supplements’ global reach, we translated the website into four additional languages.

Language Selection: Chose languages based on market research and target audience demographics.
Professional Translation Services: Used native speakers to ensure accurate and culturally appropriate translations.
Hreflang Implementation: Added hreflang tags to inform search engines about language variations, preventing duplicate content issues.
Localized SEO: Conducted keyword research for each language and optimized content accordingly.

4. Monitoring and Continuous Improvement

Analytics Setup: Installed Google Analytics and Google Search Console to monitor traffic, user behavior, and keyword rankings.
Regular Reporting: Provided BMM Supplements with monthly reports detailing progress and insights.
Ongoing Optimization: Adjusted strategies based on data to continually improve performance.

The Result

Significant Traffic Increase:
- Organic Traffic Boost: Achieved a 120% increase in organic traffic within six months.
- International Visitors: Saw a substantial rise in international traffic due to the multilingual websites.
Improved Keyword Rankings:
- Top 10 Positions: Secured top 10 search engine positions for over 15 important industry-related keywords.
- Higher Visibility: Enhanced brand visibility on search engines, leading to increased brand awareness.
Enhanced User Engagement:
- Lower Bounce Rate: User-friendly design led to a 35% reduction in bounce rate.
- Longer Session Duration: Visitors spent more time on the site, exploring products and content.
Increased Sales:
- Revenue Growth: Experienced a 50% increase in online sales attributed to improved traffic and user experience.
- Higher Conversion Rates: Streamlined checkout process and better product pages led to higher conversion rates.

Conclusion

By combining a complete website redesign with a strategic SEO plan and multilingual expansion, Bast Agency significantly enhanced BMM Supplements’ online presence. The project resulted in higher organic traffic, improved search rankings, and increased sales, demonstrating the power of a holistic digital approach.

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