Nextum Real Estate Website Redesign

Nextum is an innovative real estate company specializing in residential and commercial properties. Aiming to enhance their online presence and streamline property management, Nextum approached Bast Agency to redesign their website through our Build Sprint process. The goal was to create a user-friendly platform that not only showcases their property listings effectively but also simplifies the management of active properties for their team.

Industry: Real Estate

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Overview

Nextum is an innovative real estate company specializing in residential and commercial properties. Aiming to enhance their online presence and streamline property management, Nextum approached Bast Agency to redesign their website through our Build Sprint process. The goal was to create a user-friendly platform that not only showcases their property listings effectively but also simplifies the management of active properties for their team.

Services Provided by Bast Agency:

Website Redesign (Build Sprint)
UI/UX Design
Content Management System Integration
Responsive Web Development

The Challenge

Nextum faced several challenges with their existing website:

Outdated Design: The website did not reflect Nextum’s modern approach to real estate, potentially impacting client perceptions.
Cumbersome Property Management: Updating and managing property listings was a time-consuming process, hindering efficiency.
Poor User Experience: The site lacked intuitive navigation, making it difficult for visitors to find and explore properties.
Lack of Mobile Optimization: The website was not fully responsive, limiting accessibility for users on mobile devices.
Limited Scalability: The existing platform did not support future growth or the addition of new features.

Our Solution

1. Build Sprint Approach

Utilizing our efficient Build Sprint methodology, we aimed to deliver a high-quality, fully functional website within a three-week timeframe.

2. UI/UX Design Enhancement

Modern Aesthetics: Developed a sleek and contemporary design that aligns with Nextum’s brand identity and appeals to their target audience.
Intuitive Navigation: Simplified the site’s navigation structure to help users find properties quickly and easily.
Visual Appeal: Incorporated high-quality images and a clean layout to highlight property listings effectively.
Responsive Design: Ensured the website looks and performs excellently on all devices, including desktops, tablets, and smartphones.

3. Content Management System (CMS) Integration

To make it easy for Nextum to add and manage their active properties, we integrated a user-friendly CMS.

Custom CMS Setup: Implemented a tailored CMS that allows staff to update property listings without technical expertise.
Property Management Interface: Developed a dedicated interface for adding, editing, and removing property listings efficiently.
Bulk Upload Feature: Enabled the option to upload multiple properties at once using CSV files or other data formats.
Automated Updates: Incorporated features to automatically update listing statuses (e.g., Sold, Under Contract) based on certain criteria.

4. Advanced Functionality

Property Search Filters: Implemented advanced search capabilities, allowing users to filter properties by location, price, size, property type, and other relevant criteria.
Interactive Maps: Integrated map functionalities to allow users to visualize property locations and nearby amenities.
Property Detail Pages: Designed comprehensive property pages with high-resolution images, virtual tours, and detailed descriptions.
Contact Forms: Included easy-to-use contact forms for inquiries, linked directly to Nextum’s CRM system.

5. Performance Optimization

Fast Load Times: Optimized images and code to ensure quick page loading, crucial for user retention.
SEO Best Practices: Applied on-page SEO techniques to improve search engine rankings and increase organic traffic.
Analytics Integration: Set up Google Analytics and other tools to track website performance and user behavior.

The Result

Enhanced Online Presence: The new website significantly improved Nextum’s digital footprint, aligning with their modern and professional image.
Streamlined Property Management: Nextum’s team can now easily add and manage property listings, saving time and reducing errors.
Improved User Experience: Visitors find it easier to search for and explore properties, leading to increased engagement.
Increased Leads: The website saw a notable rise in inquiries and contact form submissions from potential buyers and renters.
Positive Feedback: Clients and partners praised the website’s design, functionality, and ease of use.
Mobile Traffic Growth: Improved mobile responsiveness led to an increase in traffic from mobile users.

Conclusion

Through our Build Sprint, Bast Agency delivered a robust and visually appealing website that meets Nextum’s needs for both user experience and internal efficiency. By integrating a user-friendly CMS and focusing on intuitive design, we provided Nextum with a platform that not only showcases their properties effectively but also simplifies the management process for their team. This project highlights our commitment to combining modern design with practical functionality to drive business success.

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