ACTLD Portfolio Website

ACTLD (Architectural Lighting Design) is one of the world's leading lighting design firms, renowned for their innovative and immersive lighting solutions in architecture, entertainment, and art installations globally. They approached Bast Agency to redesign their portfolio website to better showcase their impressive body of work and reflect their creative and technical expertise.

Industry: Lighting Design & Architecture

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Overview

ACTLD (Architectural Lighting Design) is one of the world’s leading lighting design firms, renowned for their innovative and immersive lighting solutions in architecture, entertainment, and art installations globally. They approached Bast Agency to redesign their portfolio website to better showcase their impressive body of work and reflect their creative and technical expertise.

Services Provided by Bast Agency:

Website Redesign (Build Sprint)
UI/UX Design
Responsive Web Development
Visual Storytelling Enhancement

The Challenge

ACTLD’s existing website no longer effectively represented their brand or the scope of their projects. The challenges included:

Outdated Design: The website did not reflect the modern and innovative nature of ACTLD’s work.
Inefficient Portfolio Presentation: Visitors found it difficult to navigate and fully appreciate the breadth of their projects.
Lack of Visual Impact: The site did not leverage high-quality visuals to engage users.
Poor User Experience: Navigation was unintuitive, leading to a suboptimal user journey.
Mobile Responsiveness Issues: The site was not optimized for viewing on various devices, limiting accessibility.

Our Solution

1. Build Sprint Approach

Using our Build Sprint methodology, we focused on delivering a high-quality, fully functional website within a three-week timeframe.

2. UI/UX Design Enhancement

Modern Aesthetics: Developed a sleek and contemporary design that mirrors ACTLD’s innovative spirit.
Visual Storytelling: Emphasized large, high-quality images and videos to showcase their projects dynamically.
Intuitive Navigation: Redesigned the site’s navigation structure to allow easy browsing through projects and services.
Interactive Elements: Integrated subtle animations and interactive features to enhance user engagement.

3. Portfolio Optimization

Project Categorization: Organized projects into clear categories (e.g., Architecture, Entertainment, Art Installations) for easier exploration.
Detailed Project Pages: Created individual pages for each project with comprehensive descriptions, high-resolution images, and behind-the-scenes insights.
Case Studies Section: Included in-depth case studies to highlight the challenges, solutions, and impacts of their work.

4. Responsive Web Development

Mobile Optimization: Ensured the website is fully responsive and performs flawlessly on desktops, tablets, and mobile devices.
Fast Load Times: Optimized images and code to enhance website speed without compromising visual quality.
Cross-Browser Compatibility: Tested the site across all major browsers for consistent performance.

5. SEO and Analytics Integration

SEO Best Practices: Implemented on-page SEO techniques to improve search engine rankings.
Analytics Setup: Integrated Google Analytics to monitor visitor behavior and website performance.

The Result

Enhanced Brand Image: The new website effectively reflects ACTLD’s creative and technical prowess, strengthening their global reputation.
Improved User Engagement: Visitors spend more time on the site, exploring projects and engaging with content.
Increased Inquiries: A significant uptick in contact form submissions and project inquiries was observed post-launch.
Positive Feedback: Clients and partners praised the website’s design and user experience, noting its alignment with ACTLD’s innovative work.
Mobile Traffic Growth: Improved mobile responsiveness led to increased traffic from mobile devices.

Conclusion

By leveraging our Build Sprint process, Bast Agency delivered a dynamic and inspiring online presence for ACTLD within a tight timeframe. The redesigned website not only showcases their impressive portfolio through compelling visual storytelling but also provides an intuitive user experience that aligns with their brand identity. This project underscores our ability to create impactful digital solutions that drive engagement and support our clients’ business objectives.

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